To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.
Video content is the most consumed type of content across all digital media – especially in India.
We collaborated with Legrand to create a compelling 6-episode web-series called The Good Vibes that featured their products in a subtle and natural way. The series followed the story of a young couple facing common issues related to relationships, societal expectations, and electrical infrastructure. Throughout the show, the integration of Legrand's electrical appliances appeared incidental, adding value to the overall narrative. The products were seamlessly woven into the story, making them an integral part of it. Our success in integrating the Legrand products into the series was due to the expertise of our digital marketing agency in Mumbai, which provided excellent digital marketing services. We believe that this type of product placement is more effective than traditional marketing methods and can be a valuable strategy for any advertising company or marketing company. Our experience has shown us that working with a professional digital agency or social media agency can help businesses achieve their marketing goals efficiently. Indians spend 1.27 hours per week watching digital video content. Video content that was easily accessible, relatable and relevant, is what struck a chord. In a world full of stereotypical relationships, we chose to break the most common stereotype. We promoted a very strong message about a house-husband choosing to stay at home, while the wife continued to shine at work. Thus, making Legrand a part of the house-hold & digital conversations across the country.
In a world full of stereotypical relationships, we chose to break the most common stereotype. We promoted a very strong message about a house-husband choosing to stay at home, while the wife continued to shine at work. Thus, making Legrand a part of the house-hold & digital conversations across the country.
The main characters, Jonita and Lakshya introduced a whole new target group to Legrand, by immersing them in their capturing narrative. Because of the overwhelming response, the show has been renewed for a second season. The series was also talked about on radio, print and digital publications.
Conversations. Mentions. Reactions.