Challenge

BMW wanted a remarkable digital experience for premium users during the launch of the BMW i3 at the BMW World event.

Content Insight

Consumers value autonomy in shaping their own experiences, and their desire to engage with concealed content correlates with their inclination to align with the brand.

Solution

To achieve this, we developed a mobile platform that allowed users to easily book event tickets, access car features, view event highlights, and engage with exclusive AR content at the event site. Furthermore, we integrated Connected Print Ads to augment the user experience.



Results

100%

increase in app downloads

1 in 4

visitors used the app

#13

in Singapore Entertainment apps

#133

of all apps, beating LinkedIn

3500

leads in a single day

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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