BMW wanted a remarkable digital experience for premium users during the launch of the BMW i3 at the BMW World event.
Consumers value autonomy in shaping their own experiences, and their desire to engage with concealed content correlates with their inclination to align with the brand.
To achieve this, we developed a mobile platform that allowed users to easily book event tickets, access car features, view event highlights, and engage with exclusive AR content at the event site. Furthermore, we integrated Connected Print Ads to augment the user experience.
increase in app downloads
visitors used the app
in Singapore Entertainment apps
of all apps, beating LinkedIn
leads in a single day