Work thatmovedmarkets.
Campaigns, films, and strategies built for brands that refuse to blend in. Browse by category or scroll through all cases below.
Brand Film
Keep fighting, keep winning
28M+ views. 91% positive sentiment. A film that turned individual resilience into a collective movement.
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Brand Campaign
Flaunt Your Befikar
Capturing Gen-Z's fearlessness — a brand platform that made Vega synonymous with unapologetic self-expression.
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Diwali CampaignGood gets better when you #ShareYourLight
A Diwali campaign connecting isolated elderly individuals with communities — turning a paint brand into a vehicle for human warmth.
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Travel CampaignLast came first
A last-minute travel campaign that flipped the narrative — making spontaneous travel feel like a victory, not a compromise.
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Brand LaunchKhabrein khud bolengi
Launching an anchorless news channel — bold brand positioning that put the story, not the storyteller, at the centre.
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Social AwarenessChildren see, children do
A parenting awareness campaign using the brand's own products to show how children mirror adult behaviour.
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Brand CampaignOCBC Bank
Building brand presence for one of Southeast Asia's leading banks in the Indian market.
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Web SeriesThe Good Vibes Series
A 6-episode web series that transformed a B2B electrical brand into a content property people chose to watch — twice.
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Digital Campaign#KeepHerHappy
Putting women's perspective at the heart of a menswear brand — redefining how fashion speaks to relationships.
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Social CampaignKismi: Nostalgia meets Gen-Z
Reviving a beloved candy brand on social — merging Kismi's nostalgic essence with the language of modern digital culture.
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Social StrategyMelody itni chocolaty kyu hai?
Reviving Melody's social presence with nostalgia and fresh appeal — leaning on the iconic tagline that defined a generation.
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Instagram MicrositeCome Home to Pujo
India's first Instagram microsite — six handles, six dimensions of Durga Puja, a digital homecoming for Kolkata's diaspora.
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Programmatic MediaThe antacid that owned IPL moments
Hyper-personalised programmatic ads during the most anxiety-inducing moments in cricket — on a limited budget.
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Social Media StrategyBudget Bytes
Trending on Twitter on Union Budget day — turning one of India's most complex annual events into instant brand authority.
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Brand IdentityAn identity beyond labels
A new brand identity for Vega that resonated with Gen Z — 634,000 people chose to celebrate it.
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Media CampaignCloser to the business that moves India
A contest that gave Indian MSMEs a stage for their stories — and gave FedEx a genuine relationship with small business owners.
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Digital ExperienceThe launch that lived in your pocket
A mobile-first event platform for the BMW i3 launch — AR, exclusive content, and 3,500 leads generated in a single day.
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App PersonalisationOne app. Three different journeys.
Personalising Axis Bank's consumer app for Premium, Prime, and Youth segments — making the same product feel made for each individual.
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SEO StrategyGoogle's first page with minimal spend
Getting a pop-culture brand to Google's first page by acting on an algorithm change everyone else missed. ₹45M in sales attributed.
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Performance CampaignLove you 3000.
A year-round email performance campaign that generated ₹3,203 crores in sales for TATA's employee shopping platform.
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Performance Strategy100% Dad. 200% our kind of guy.
A campaign that redefined the modern Indian male — and drove 520K+ landing page views for Indiabulls Home Loans.
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E-commerce RedesignLiving more than e-commerce
Redesigning Shaze's digital store around reflective design philosophy — 4.5X sales increase after launch.
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Launch MicrositeThe Wraith, unveiled.
A bilingual, mobile-first microsite for the Rolls Royce Wraith launch in Singapore and Hong Kong.
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