The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
Indiabulls Home Loans wanted to create communication that would vibe with the evolving personality of its core target mind-set-the evolving Indian Man.
The concept of a man in contemporary society is in a perpetual state of transformation. He no longer adheres solely to the traditional image of a strong provider; he plays the roles of a devoted father, a loving husband, and much more. Just as he demonstrates his multifaceted nature in his interactions with Indiabulls, his personality reflects various aspects.
The latest communication highlighted the evolving hardworking man who had become a well-rounded individual, specifically focusing on the 100% Dad. We crafted a campaign, "100% Dad. 200% our kind of guy," featuring emotional real-life stories that beautifully echoed the emerging persona of the modern Indian man.
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