Challenge

To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.

Content Insight

Video content is the most consumed type of content across all digital media – especially in India.

Solution

We created a 6-episode web-series with Legrand’s products integrated. The Good Vibes narrated a very relatable story of a young couple and their issues with their relationship, society’s expectations and their electrical infrastructure. Throughout the series, the product placement appears incidental; as glue to a larger story taking place. Legrand electrical appliances seamlessly became a part of the story being told.



“Indians spend 1.27 hours per week watching digital video content. Video content that was easily accessible, relatable and relevant, is what struck a chord.”

Results

The main characters, Jonita and Lakshya introduced a whole new target group to Legrand, by immersing them in their capturing narrative. Because of the overwhelming response, the show has been renewed for a second season. The series was also talked about on radio, print and digital publications.

2000%

Growth in brand salience

63M

Impressions

225k

Engagements across digital media

12M

Video views

3x

Leads in first 3 months

600%

Growth in brand search volume

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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