Challenge

Rolls Royce geared up for the launch of their most advanced and powerful car, the Wraith, aiming to emphasize its grandeur. In their quest for an exceptional digital marketing agency, they sought a partner to create a website design with impeccable UI/UX, focusing on showcasing the car's distinctive features and opulent design to captivate prospective customers.

Content Insight

Rolls Royce aimed to unveil the Wraith in Singapore and Hong Kong through a customized microsite. This microsite would not only serve as an introduction to the vehicle but also facilitate VVIP RSVPs for an exclusive launch event. To execute this plan, Rolls Royce enlisted a digital marketing agency with a strong focus on UI/UX, ensuring a smooth website experience for VVIPs to effortlessly RSVP for the event.

Solution

A CMS-enabled microsite was developed by our digital marketing agency in both English and Cantonese. Keeping mobile 1st economy in mind, the website design was made responsive, allowing for seamless viewing across devices.



Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

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