An award winning case for Vega #Befikar in the category.
They come, they swipe, they engage. For a generation that lives and breathes social media, Gen-Zs consume a lot of content on the go. The million-dollar question: How can a hair and personal care brand grab their attention in this cluttered space, when everyone is hitting on them?
Gen-Zs exhibit a fearless style of expression if they are cool and comfortable with it, they will flaunt it. No borders, no inhibitions, hence, no stereotype.
UNDO. DO. These two words that reflect a language we designed for this young, restless, and carefree lot. The language we call, #FlauntYourBefikar. It embodies their bold attitude, their free spirit, their mindful and confident self and their want to flaunt.
Increase in total GenZ followers on Social Media
in Average Engagement
Increase in Online Sales