Want to Flaunt: The Language of Befikar

An award winning case for Vega #Befikar in the category.

Challenge

They come, they swipe, they engage. For a generation that lives and breathes social media, Gen-Zs consume a lot of content on the go. The million-dollar question: How can a hair and personal care brand grab their attention in this cluttered space, when everyone is hitting on them?

Insight

Gen-Zs exhibit a fearless style of expression if they are cool and comfortable with it, they will flaunt it. No borders, no inhibitions, hence, no stereotype.

Solution

UNDO. DO. These two words that reflect a language we designed for this young, restless, and carefree lot. The language we call, #FlauntYourBefikar. It embodies their bold attitude, their free spirit, their mindful and confident self and their want to flaunt.



The Work

Results

3X

Increase in total GenZ followers on Social Media

185%

in Average Engagement

2.9X

Increase in Online Sales

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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