Challenge

Mufti wanted to define the concept of 24/7 living in jeans for their target audience, and introduce the product solely through digital media.

Content Insight

The idea here was to take the concept of Joggers beyond a mode of convenience and comfort, and expand it into an attitude and lifestyle.

Solution

We helped with the impossible that could be achieved with the right mindset – including keeping a woman happy – through social teasers, a video; a digital survival guide, and a microsite.



Results

We entered and conquered this unchartered territory, claiming it as our own. Soon enough, consumers expanded the idea for us with 72mn ad impressions!

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

Want to work on award-winning digital marketing strategies? Or do you want to make your brand shine on digital? Fill in your details and let’s create magic on digital – over a liquid of your choice.

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