The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
Mufti wanted to define the concept of 24/7 living in jeans for their target audience, and introduce the product solely through digital media.
The idea here was to take the concept of Joggers beyond a mode of convenience and comfort, and expand it into an attitude and lifestyle.
We helped with the impossible that could be achieved with the right mindset – including keeping a woman happy – through social teasers, a video; a digital survival guide, and a microsite.
We entered and conquered this unchartered territory, claiming it as our own. Soon enough, consumers expanded the idea for us with 72mn ad impressions!
calls to schedule visits
video views
reach
impressions
increase in positive mentions
