The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.

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Mufti wanted to define the concept of 24/7 living in jeans for their target audience, and introduce the product solely through digital media.

Content Insight

The idea here was to take the concept of Joggers beyond a mode of convenience and comfort, and expand it into an attitude and lifestyle.


We helped with the impossible that could be achieved with the right mindset – including keeping a woman happy – through social teasers, a video; a digital survival guide, and a microsite.


We entered and conquered this unchartered territory, claiming it as our own. Soon enough, consumers expanded the idea for us with 72mn ad impressions!


We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform

We are here to
solve your
greatest problem

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