The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
Mufti wanted to define the concept of 24/7 living in jeans for their target audience, and introduce the product solely through digital media.
The idea here was to take the concept of Joggers beyond a mode of convenience and comfort, and expand it into an attitude and lifestyle.
We helped with the impossible that could be achieved with the right mindset – including keeping a woman happy – through social teasers, a video; a digital survival guide, and a microsite.
We entered and conquered this unchartered territory, claiming it as our own. Soon enough, consumers expanded the idea for us with 72mn ad impressions!
