VoxPop, an online retailer, known for its Pop-culture merchandise wanted to appear on Google's first page with minimum spending.
The idea here was to leverage Google’s Image Search algorithm to organically show VoxPop Images on Google search listing, whenever pop-culture events are keyed in. Thus driving more visibility, and relevant traffic to the website, which ultimately resulted in sales.
The image update released by Google starting 16th Feb. 2018, presented a very lucrative proposition. Now on Google image “view image” option is no longer available, making each image clickable, driving traffic directly to the website. We creatively took advantage of this change in algorithm.
increase in organic traffic by the end of the first quarter
in sales resulting in a direct contribution
new users visited the website