Challenge

While playing a pivotal role in India's progress, FedEx encounters robust competition, necessitating the establishment of more profound connections with business proprietors. Fedex wanted to create stronger, deeper relationships with business owners.

Content Insight

We worked around one key thought: could FedEx get closer and add value to these businesses and business owners?

Solution

A simple contest where we asked MSMEs to share their business dreams and stories on the FedEx website, thus putting them on the map.



Results

1.3M

impressions

40k

clicks

More than 500

entries received

72k

views

19L

mailers delivered

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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