Zee Hindustan Creative Campaign by LIQVD Asia

Challenge

Zee Hindustan sought to stand out in a crowded and frenetic news channel environment by placing news at the forefront, prioritizing content over anchors.

Content Insight

We disrupted the prevailing norm in the Indian news sector by shifting the spotlight from anchors to the news itself. This departure from hero worship challenged the country's ingrained tendencies and made Zee Hindustan a national conversation topic, for all the positive reasons.

Solution

With a limited media budget, our campaign directly targeted leading anchor competitors, prompting responses. We strategically launched ZEE Hindustan as a newsworthy event, gaining viral reach beyond our budget. Our ads subtly featured prominent anchors like Ravish, Arnab, and Rajat, across various mediums, underlining the channel's independence and direct news delivery approach, resonating with the audience.

Results

9.2L

mentions on Social Media

3X

Growth in Search Volumes

Awards

Abby

We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.

KYOORIUS

Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.

IDMA

Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.

DIGIXX

In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We are here to
solve your
greatest problem

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Challenge

Content Insight

Solution

Results

9.2L

3X

Awards

Abby

We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.

KYOORIUS

Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.

IDMA

Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.

DIGIXX

In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

LIQVD
ASIA

LIQVD ASIA

Challenge

Content Insight

Solution

Results

9.2L

3X

Awards

Abby

We love the spirit of Abbys. Be it creative or media, we have won it all. But we still go back for it.

KYOORIUS

Heaven knows we have been Kyoorius. And we have a few elephants in the room to prove it.

IDMA

Two things haven’t changed since the beginning: 1) Our digital first DNA. 2) Our winning streak at IDMA.

DIGIXX

In all honesty, we always had the X factor. It was proven when Digixx awarded us the Social Media Agency of the Year.

We tranform Brands.Businesses. Breakthroughs.

We are here to solve your greatest problem

LIQVD ASIA

LIQVD ASIA

We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.

Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.

Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.

In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

LIQVD
ASIA