Challenge

Zee Hindustan sought to stand out in a crowded and frenetic news channel environment by placing news at the forefront, prioritizing content over anchors.

Content Insight

We disrupted the prevailing norm in the Indian news sector by shifting the spotlight from anchors to the news itself. This departure from hero worship challenged the country's ingrained tendencies and made Zee Hindustan a national conversation topic, for all the positive reasons.

Solution

With a limited media budget, our campaign directly targeted leading anchor competitors, prompting responses. We strategically launched ZEE Hindustan as a newsworthy event, gaining viral reach beyond our budget. Our ads subtly featured prominent anchors like Ravish, Arnab, and Rajat, across various mediums, underlining the channel's independence and direct news delivery approach, resonating with the audience.



Results

9.2L

mentions on Social Media

3X

Growth in Search Volumes

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
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greatest problem

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