The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.
During the live stream of IPL on JioCinema, the most popular antacid brand wanted to increase brand awareness and TOMR by reaching out to the core audience with an affinity towards antacids. The googly was a limited budget.
People develop acidity because of the anxious match moments in IPL matches. The packaged and acidity-inducing foods add to it, often leading to indigestion.
So, we leveraged key anxious moments during LIVE-streaming of IPL matches like run-outs, catches, DRS, etc. by drawing a parallel with the key attributes of the most popular antacid within seconds.
We used our partner Jio Ads and MiQ's DCO mechanism to create hyper-personalised programmatic ads based on the key moments, based on the key moments, layered with relevant intent-driven targeting parameters. To create these ads, we employed predictive analytics with AI to deliver the right messaging.
crores reach
Impressions
CTR
growth in brand SOV
growth in online sales
