Challenge

During the live stream of IPL on JioCinema, the most popular antacid brand wanted to increase brand awareness and TOMR by reaching out to the core audience with an affinity towards antacids. The googly was a limited budget.

Content Insight

People develop acidity because of the anxious match moments in IPL matches. The packaged and acidity-inducing foods add to it, often leading to indigestion.

Solution

So, we leveraged key anxious moments during LIVE-streaming of IPL matches like run-outs, catches, DRS, etc. by drawing a parallel with the key attributes of the most popular antacid within seconds.
We used our partner Jio Ads and MiQ's DCO mechanism to create hyper-personalised programmatic ads based on the key moments, based on the key moments, layered with relevant intent-driven targeting parameters. To create these ads, we employed predictive analytics with AI to deliver the right messaging.



Results

3.1

crores reach

29.6Mn

Impressions

0.72%

CTR

30%

growth in brand SOV

7.2X

growth in online sales

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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