Challenge

To increase consideration and performance for lesser traveled sectors of GoFirst and turn them into preferred destinations.

Content Insight

Due to the events of the last few years, there has been a significant change in travel behavior. Multiple short trips over long weekends with last-minute planning have become more prevalent as opposed to well-planned annual vacations.

Solution

We positioned those weaker sector destinations as possible weekend hotspots by informing hotspots by informing GoFirst passengers in advance about the upcoming long weekends. We targeted these last-minute planners with early bird communications through compelling mailers about the destination and lowest fares.



Results

20.46%

Open Rate

7.1%

CTR

10.72%

Increase in average website traffic

12.33%

Returning visitors increased

18.2%

Increased occupancy in 9 weak sectors

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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