Challenge

Diwali is about light. The light of celebration. The light that brightens up relationships. The light that connects friends and loved ones. But far from this light, there’s an India that’s disconnected from all these festivities. An India that lives in old-age homes, orphanages, women’s shelters, and NGOs, looking forward to every Diwali with a new light of hope that will brighten up their lives again.

Content Insight

Nothing brightens up Diwali and builds hope and connections like the light of kindness.

Solution

We launched a toll-free number 1-800-547-8227 where trained volunteers assist callers in connecting with nearby orphanages, age-old homes, NGOs, of their choice asking them to make a call or schedule a visit and spread the light of goodness. We created awareness about the toll-free number through an emotionally engaging digital video, through keyword mapping through all the websites that targeted everyone who typed ‘Happy Diwali’, and through select influencer collaboration.



Results

5700

calls to schedule visits

2 Million

video views

7 Million

reach

31.5 Million

impressions

2.3x

increase in positive mentions

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

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Brands.
Businesses.
Breakthroughs.

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