Diwali is about light. The light of celebration. The light that brightens up relationships. The light that connects friends and loved ones. But far from this light, there’s an India that’s disconnected from all these festivities. An India that lives in old-age homes, orphanages, women’s shelters, and NGOs, looking forward to every Diwali with a new light of hope that will brighten up their lives again.
Nothing brightens up Diwali and builds hope and connections like the light of kindness.
We launched a toll-free number 1-800-547-8227 where trained volunteers assist callers in connecting with nearby orphanages, age-old homes, NGOs, of their choice asking them to make a call or schedule a visit and spread the light of goodness. We created awareness about the toll-free number through an emotionally engaging digital video, through keyword mapping through all the websites that targeted everyone who typed ‘Happy Diwali’, and through select influencer collaboration.
calls to schedule visits
increase in positive mentions