An award winning case for TATA Group TSSS in the category.
To create top-of-the-mind recall, increase user base and drive sales for the ‘TATA Shop, Share, Smile’ platform among the TATA group employees across India.
Most professionals avoid reading corporate emailers and usually relegate them to the spam folder except for important emails, like the first one of the day.
We turned the lack of loyalty towards emailers into loyalty for ‘TATA Shop, Share and Smile’ with the first email in the inbox for an entire year. We built a deeper connection with the TATA employees all year around, with a planned strategy that was crafted in playing out a survey that triggered their passion.
Per month average Website Users
Crores total Sales