Love you 3000.

An award winning case for TATA Group TSSS in the category.

Challenge

To create top-of-the-mind recall, increase user base and drive sales for the ‘TATA Shop, Share, Smile’ platform among the TATA group employees across India.

Insight

Most professionals avoid reading corporate emailers and usually relegate them to the spam folder except for important emails, like the first one of the day.

Solution

We turned the lack of loyalty towards emailers into loyalty for ‘TATA Shop, Share and Smile’ with the first email in the inbox for an entire year. We built a deeper connection with the TATA employees all year around, with a planned strategy that was crafted in playing out a survey that triggered their passion.



The Work

Results

24%

Open rate

10.4%

CTR

86K

Per month average Website Users

Rs 3203

Crores total Sales

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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