To create a standalone, unique logo is a trick. To make it more engaging and something to attract the Gen Z generation.
With the current lifestyle changes and heavily relying on the brand name, which speaks high volumes of the identity. Every single word and the mark matters on the market.
We presented a new brand identity to inspire every interaction and go beyond he, him, her, hers, and theirs, and created a diversity in the style.
celebrated the new identity
increase in positive mentions