Challenge

Parle Candies are proudly distinctive from one another. While a Poppins is fun and mischievous, a Kismi is mushy and lovey-dovey. And just like our candies, each person has a personality that distinguishes them from others.

Content Insight

Just like our candies, each person has their distinctive personality and interests. The same is true even in the case of the kind of date they want to have with their valentine.

Solution

What we need to do is to create content that resonates with the youth of today. It’s a generation that is not sold on the nostalgia factor. To earn a place in their hearts, we need campaigns that they would relate to.
In a staged Vox Pop video series, our hosts will find young couples around multiple metropolitan cities and ask them about their dream date with their partner. The dates will be named after our candies based on their personalities.
Snippets of this video will be posted on our page. Each one will highlight one Parle Candy Couple. The fun-loving Poppins couple, the romantic Kismi couple, the always cheerful Mango Bite couple etc. We invite our audience to tag their partner and name what candy their personality is like.
In return, select entries will have a dream date this Valentine’s Day, completely sponsored by us. The catch? Well, what the date would be like, is a complete surprise!



Results

9.2L

mentions on Social Media

3X

Growth in Search Volumes

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

Want to work on award-winning digital marketing strategies? Or do you want to make your brand shine on digital? Fill in your details and let’s create magic on digital – over a liquid of your choice.

All Rights Reserved 2013-2026

Privacy Notice