In their quest to engage with B2C consumers, Legrand aimed to adopt a content-centric strategy that would resonate with relevance and relatability, ensuring that the brand's presence felt subtle and unobtrusive.
Indians devote 1.27 hours weekly to digital video content, drawn by its accessibility, relatability, and relevance. These qualities strike a deep connection.
Collaborating with Legrand, we crafted "The Good Vibes," a 6-episode web series subtly featuring their products. It followed a young couple navigating everyday challenges, smoothly integrating Legrand's appliances into the storyline. Our digital marketing agency in Mumbai excelled in product placement, showcasing its effectiveness over traditional methods. We believe in the power of professional agencies for efficient marketing. We shattered stereotypes with a strong message, making Legrand a household conversation nationwide.
growth in brand salience
engagements across digital media
leads in first three months
growth in brand search volume