Challenge

In their quest to engage with B2C consumers, Legrand aimed to adopt a content-centric strategy that would resonate with relevance and relatability, ensuring that the brand's presence felt subtle and unobtrusive.

Content Insight

Indians devote 1.27 hours weekly to digital video content, drawn by its accessibility, relatability, and relevance. These qualities strike a deep connection.

Solution

Collaborating with Legrand, we crafted "The Good Vibes," a 6-episode web series subtly featuring their products. It followed a young couple navigating everyday challenges, smoothly integrating Legrand's appliances into the storyline. Our digital marketing agency in Mumbai excelled in product placement, showcasing its effectiveness over traditional methods. We believe in the power of professional agencies for efficient marketing. We shattered stereotypes with a strong message, making Legrand a household conversation nationwide.



Results

2000%

growth in brand salience

12 million

Video views

225k

engagements across digital media

63 million

Impressions

3x

leads in first three months

600%

growth in brand search volume

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here to
solve your
greatest problem

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