OCBC Premiere Banking in Asia was formulating Expat Banking for a new segment, and required branding and creation of content and digital assets.
The idea here was to make this as user-friendly as possible. This is why we took a mobile-first approach when designing the UX journey.
A simple, classy, yet functional webpage that would allow OCBC to add or remove offerings with ease, without hampering the website structure.
We managed to measure interest and awareness in different types of Insurance, and also monitor click-through rates.