Challenge

VoxPop, an online retailer, known for its Pop-culture merchandise wanted to appear on Google's first page with minimum spending.

Content Insight

The idea here was to leverage Google’s Image Search algorithm to organically show VoxPop Images on Google search listing, whenever pop-culture events are keyed in. Thus driving more visibility, and relevant traffic to the website, which ultimately resulted in sales.

Solution

The image update released by Google starting 16th Feb. 2018, presented a very lucrative proposition. Now on Google image “view image” option is no longer available, making each image clickable, driving traffic directly to the website. We creatively took advantage of this change in algorithm.



Results

22%

increase in organic traffic by the end of the first quarter

45 million

in sales resulting in a direct contribution

3X

new users visited the website

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

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