IDMA 2019 turned out to be a good outing for us. Our relentless pursuit for delivering great work for our clients in the digital 1st world seems to have struck a chord with the Jury. Three Slivers isn't a bad metal haul says the doctor. #ChildrenSeeChildrenDo is a great piece of work that reached a whooping 3Mn organic views across social media in India and had parents all over the country shaken up.
How do you create top of the mind recall for a leading brand in a low-involvement category, without being intrusive? You create relatable content for your consumers, is how. This is how we subtly incorporated Legrand into a one-of-its-kind web-series, making it one of the most viewed series on an OTT platform.
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For a brand in such a low-engagement category, connecting with the consumers directly, in a manner they'd relate to and enjoy, was far from easy. Here's how we achieved the feat, using video series as a medium.
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Here's how one simple Indian parenting insight by a stationery brand resonated with parents across the country, making them take to social channels to converse with other parents, and pledge to spend more "quality time" with their children.
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Thanks to the advent of technology in our lives, Kores wanted to highlight a behaviourial problem and make parents realise that what they called quality time with their kids, was actually distracted parenting. All this, while also launching their new Do-It-Together Kits.
Read the case studyLiqvd Asia has made three new appointments in the last quarter. Bani Kalra has joined as director, business and services, Rajeev Sharma as director - strategy and business transformation) and Sunil Gangras as joint national creative director.
How do you create top of the mind recall for a leading brand in a low-involvement category, without being intrusive? You create relatable content for your consumers, is how. This is how we subtly incorporated Legrand into a one-of-its-kind web-series, making it one of the most viewed series on an OTT platform.
Read the case study
For a brand in such a low-engagement category, connecting with the consumers directly, in a manner they'd relate to and enjoy, was far from easy. Here's how we achieved the feat, using video series as a medium.
Read the case study
Here's how one simple Indian parenting insight by a stationery brand resonated with parents across the country, making them take to social channels to converse with other parents, and pledge to spend more "quality time" with their children.
Read the case study
Thanks to the advent of technology in our lives, Kores wanted to highlight a behaviourial problem and make parents realise that what they called quality time with their kids, was actually distracted parenting. All this, while also launching their new Do-It-Together Kits.
Read the case studyTop
