Vega × LIQVD Asia
The language
of 'Befikar'.
Capturing Gen-Z's attention by designing a fearless social media strategy that spoke their language -and made Vega the brand they actually wanted to follow.
Vega × LIQVD Asia
The language
of 'Befikar'.
Capturing Gen-Z's attention by designing a fearless social media strategy that spoke their language -and made Vega the brand they actually wanted to follow.
Follower Growth
6-month period
Avg Engagement Rate
vs. 2.1% industry avg
Organic Reach
Zero paid amplification
Sales Uplift
D2C channel, Gen-Z segment
Win Gen-Z without losing the brand. Build a community, not just a following.
Vega is one of India's most recognised personal care brands -but recognition isn't relevance. Gen-Z knew the name but didn't feel the brand. Their social media was polished, professional, and completely invisible to a generation that can smell inauthenticity from a mile away.
The brief: rebuild Vega's social presence from the ground up. Not a refresh -a reinvention. One that would make Gen-Z not just follow, but genuinely engage, share, and advocate.
Client
Vega Industries
Scope
Social Strategy · Content Production · Creator Management · Community Building
Duration
Ongoing · Since Q1 2024
Platforms
Instagram · YouTube Shorts · Twitter/X · Moj
Four pillars.
One voice.
146 pieces of content.
6 distinct formats.
Befikar Moments
48 posts
Relatable daily scenarios
Vega Unlocked
24 posts
Product through Gen-Z rituals
Creator Takeovers
36 posts
12 creators, 3 posts each
Trend Hijacks
18 posts
Real-time culture moments
Comment Bait
12 posts
Designed for conversation
Behind Befikar
8 posts
Brand transparency content
380% follower growth. 8.4% engagement. A Gen-Z brand that Gen-Z actually likes.
Vega's social channels went from background noise to genuine cultural presence. The creator collective generated content that outperformed the brand's own posts. Most importantly, the D2C channel saw a 3x sales uplift in the 18-24 segment -proving that social relevance translates directly to commercial results.
Back to Start