How we work on improving your brand’s performance

Performance marketing is more than a strategy; it's a commitment to accountability and results. Unlike traditional marketing approaches, performance marketing focuses on driving specific actions, whether it's a click, a conversion, or a sale. At Liqvd Asia, we embrace the intricacies of this discipline, leveraging a comprehensive set of tools and techniques to optimize campaigns in real time.

  1. Data-Driven Decision Making
    At the core of our performance marketing strategy is a relentless pursuit of data. We begin by delving into the depths of your target audience and understanding their behaviors, preferences, and pain points. This information forms the foundation of our campaigns, allowing us to create hyper-targeted messages that resonate with your audience and spur them into action.

  2. Strategic Campaign Planning
    Once armed with insights, our team crafts a meticulously planned performance marketing campaign. From selecting the most effective channels to defining key performance indicators (KPIs), every element is calibrated to maximize ROI. Whether it's pay-per-click (PPC), social media advertising, or affiliate marketing, we tailor our approach to align with your business objectives.

  3. Dynamic Ad Creatives
    In the fast-paced digital landscape, catching and retaining the attention of your audience is paramount. Our creative team crafts dynamic and compelling ad creatives that not only grab attention but also communicate your brand's unique value proposition. From eye-catching visuals to persuasive copy, our ads are designed to convert.

  4. Precision Targeting
    Gone are the days of casting a wide net and hoping for the best. Performance marketing is about precision targeting, reaching the right audience with the right message at the right time. Using advanced audience segmentation and targeting tools, we ensure that your marketing budget is allocated where it matters most, minimizing wastage and maximizing impact.

  5. Conversion Rate Optimization (CRO)
    Getting traffic is just the beginning; converting that traffic into customers is the ultimate goal. Our performance marketing strategy extends beyond clicks to focus on conversion rate optimization. Through A/B testing, user experience analysis, and continuous refinement, we fine-tune your digital assets to transform visitors into loyal customers.

  6. Real-Time Analytics and Optimization
    The digital landscape evolves at a breakneck pace, and so do our campaigns. Our commitment to real-time analytics allows us to monitor campaign performance continuously. If a particular channel is outperforming others, we shift resources accordingly. If an ad creative isn't resonating, we pivot. This agile approach ensures that your campaign stays relevant and effective in the ever-changing digital landscape.

  7. Transparent Reporting and Accountability
    Performance marketing is built on transparency and accountability. We provide detailed reports that go beyond vanity metrics, offering a comprehensive view of campaign performance. From click-through rates to conversion metrics, our reports empower you to assess the tangible impact of your marketing investment.

What we created

Indiabulls

Indiabulls Home Loans aimed to connect with the evolving Indian Man and adapt its communication accordingly. The insight was that today's Indian man embodies a multifaceted personality, evolving beyond the traditional provider role to embrace various facets like a devoted father and loving husband, mirroring the diverse aspects reflected in his interactions with Indiabulls.

TSSS

The goal was to establish top-of-mind recall, expand the user base, and boost sales for the 'TATA Shop, Share, Smile' platform among TATA group employees nationwide. Recognizing the tendency of professionals to overlook corporate emailers, especially unless essential, the challenge was to engage them effectively, particularly with the first email of the day.

Awards

Abby
We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
KYOORIUS
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
IDMA
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
DIGIXX
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform
Brands.
Businesses.
Breakthroughs.

We are here
to solve your
greatest problem

Want to work on award-winning digital marketing strategies? Or do you want to make your brand shine on digital? Fill in your details and let’s create magic on digital – over a liquid of your choice.

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