Are we bored yet on hearing the same things about social media? Don’t get me wrong – social media has received its due fame but the question is whether it is telling the complete story. Social may have changed the face of marketing but its story is biased towards the minority that is active and […]
Run FB Contests Again Without 3rd Party Apps!
Facebook announced few hours back in a blog post that businesses now no longer need to use third-party apps and custom landing pages to run promotions and contests. This modification or rather reversal of the original Facebook guideline of prohibiting any business page to run contests on their timeline will take us back to a couple of […]
Should You Continue With ‘Likes’?
Circa 2009, India – As a social media marketeer, yours truly like the handful of us then, realised the importance of Facebook ads as a key input on social media strategy. We were tracking brand fan pages from the West and following best practices to acquire more fans on our pages. Of course by then we […]
The New Ingredient in the Platter- Experiential Marketing!
Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand […]
There is Nothing Called Digital Media
The internet enables people to go from being just customers to become members of a company or co-creators in the culture surrounding a product. The consequences of this is much larger than we give it credit for – and the reason for us underestimating the potential of change is our ability to give huge measurements, […]