Making a good online presence may depend on which digital marketing agency you choose. The ideal agency should provide your business with tools and direction on how to successfully implement your brand strategy in order to shape how your brand is perceived.
When it comes to a memorable digital campaign, a single idea can be the differentiator between massive online success and a mediocre performance. Any organization that understands this and has proven it in their track record should prove to be a green flag in your search for the right digital marketing agency.
Below are actionable tips that will help you understand how to evaluate a digital marketing agency:
Recognize and define your requirements
Working with an agency can be difficult for first-timers or even experienced individuals. To avoid wasting time, you must be prepared for a rigorous preparation process. You must be clear about the role the agency will play in achieving your business objectives.
You must ask yourself, why should I hire a digital marketing agency?
Alternatively, in case you are unsure of what you’re looking for exactly, you could approach the agency and ask for opinions. Here at LIQVD Asia, we conduct an in-depth audit of the brands that approach us. Long story short, we look at the brand’s current positioning across the various marketing channels (social, referral, paid media, organic traffic), and then generate a detailed plan of action, along with possible projections and a detailed timeline for the improvements to back it up.
Establish a budget
You need to establish a budget based on your requirements. Along with that, you must realize that if your service or product isn’t up to par, no matter how much money you spend on marketing, your business won’t succeed.
You don’t need to spend money on website design or Google advertisements if your primary goal is to increase your social media presence. Therefore, recognize your needs and determine the usual fees that agencies charge for the services that you require. This is how to value a digital marketing agency, and will give you a ballpark figure of how much you can expect to spend for a particular campaign.
Look for a company that is aware of your needs
When initiating the communication with the companies that you have shortlisted, it is important to be mindful and try to understand what sort of ideas the agency is trying to bring forth. Along with that, you must also evaluate the level of understanding the company has towards your problems and how confident and willing they sound in providing quick solutions.
Look for creative ideas
You should ask for a portfolio of the agency’s most recent assignments and projects, which will give you verifiable proof of the agency’s expertise. What you should especially be on the lookout for is something innovative that the agency has done to help their clients’ brands stand out. In other words, an idea that has created a huge buzz.
LIQVD Asia has positioned itself to be called the Ideas company for the Digital world. We have worked with several well renowned brands from various industries such as Glanbia, Zee Media, Johnnie Walker, SBI, ICICI Bank, among others. What this has done is it has allowed us to gain widespread industry exposure, and knowledge of what works and what does not. To have a look at some of our work, click here.
Not only that, but we are also willing to expand beyond the norms with regards to crafting an idea that is highly personalized towards a particular brand. We understand the importance of an idea and nurture that belief deep within all levels of our organization. This has resulted in highly successful plans being crafted in all of our offerings be it social media management, SEO, and paid media among others.
Ensure that the agency is up-to-date with the latest trends
Since the digital world is always evolving, marketers need to have a flexible mentality. A fad from yesterday can be outmoded tomorrow. At LIQVD Asia, we are constantly in the loop with regular market research, customer behavior, content virality, top vendors, and veteran publishers. This coupled with our past learnings has ensured that the brands we partner with will always receive the most up to date ideas.
Get to know the team
Following completion of your study to your satisfaction, you should go meet with the agency staff. The meeting is crucial because it gives you a chance to observe how an agency operates in its office from both a business and creative standpoint. Before making your choice, ask questions, obtain clarification, and get an assurance.
Lastly, plan long term
Be patient with your results once you’ve located the ideal digital marketing company that checks off every item on our checklist. Although it will take some time, your goals will be accomplished.
Since digital marketing is an ongoing activity, your agency will frequently need to use fresh strategies to grow your company. Under digital marketing, you need to take care of your website design, UX, content on the sites, blogs, CTAs, social media pages, and ad campaigns. Therefore, it is a lengthy procedure that must be carried out in parallel, which also goes to show you why digital marketing is important for businesses, and choosing the right agency can make all the difference in your online success.
Therefore, it would be preferable to establish a long-term relationship and bond with the digital marketing company you select.