Infino, a premium ice cream brand in India, has collaborated with Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including creative, digital content, PR, digital media and offline media.
Liqvd Asia, as the agency partner, played a vital role in shaping Infino’s brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, PR, and digital content, the company stated in a press release.
Monish Sanghavi, business head of Liqvd Asia, added, “Partnering with DFIL on the launch of their premium ice-cream brand, Infino, has been an exciting journey all across. The team at Liqvd Asia was excited to take up the challenge to launch this premium ice-cream brand in an already cluttered ice-cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product.”