The 'We Made In India' first chapter made its mark. Catch a glimpse of the picture-perfect moments stored with DigiBoxx.

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One could always buy their Playstation or dine out with a credit card. But with the latest ground-breaking innovation in banking, you can even get pudina from your kirana stores with just a scan from your credit card. Out of 7 lakh RuPay BOBCARD holders, 5 lakh are not even aware of this new benefit and are yet to link the card. 


Credit Cards have always been enablers of dreams and desires. But when it came to regular expenses and everyday items, they were not always the best idea since a local neighbourhood store doesn’t come with a card machine. 


UPI revolutionised the way we make payments. It’s easy, convenient and fast.  And now that magic comes to BoB Rupay Credit Card.
Just a scan and one can use their credit card to pay for anything; even dhaniya, golgappe and everything else. With so much power in one’s hand, we just rhetorically ask them 
“Aur kya chahiye?”

The Work

We came up with a film series to explain to the audience about the ease of paying for everything with your credit card. Like every UPI transaction, one just needs to scan. So no more insufficient balance or month-end worries. 

We told this story in a language that every Indian can understand.

We used the language of Bollywood. Especially the iconic moments between Raj and Simran. 



increase in UPI activation on credit card




increase in UPI linked transactions






We love the spirit of Abbys. Be it creative or media,
we have won it all. But we still go back for it.
Heaven knows we have been Kyoorius.
And we have a few elephants in the room to prove it.
Two things haven’t changed since the beginning:
1) Our digital first DNA.
2) Our winning streak at IDMA.
In all honesty, we always had the X factor.
It was proven when Digixx awarded us
the Social Media Agency of the Year.

We tranform

We are here to
solve your
greatest problem

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