How can a brand from a low-involvement category create a website where their customers from both the B2B and B2C sections can navigate easily, and find relevant content at every turn?
To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.
BMW wanted an application to enrich the consumer experience and interaction at the 2014 BMW World event and brings to life the features of BMW technologies.
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