Pfizer India launched its new brand film about cancer fighters conveying the message of ‘Keep Fighting, Keep Winning’ to celebrate and honor the undying spirit of these survivors. The campaign film has been conceptualized by Pfizer India and executed by Liqvd Asia Marathon Films.
The campaign launched with a motivational film that depicts the journey of some real-life Indian athletes such as Mayura Shivalker – ironman finisher, Anand Arnold – Mr. Olympia 2018, Shivani Charak – sport climber, and Samuel Chettiar – marathoner, who have excelled in their field despite numerous challenges including that of cancer.
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