Liqvd Asia bags digital mandate for Parle Confectionery


Parle Products has entrusted Liqvd Asia with the digital communications for all of its iconic confectionery brands — Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others.

As part of its responsibilities, Liqvd Asia will focus on the brand’s growth by creating relevant engagement opportunities and immersive interactions with teenagers and kids in India.

Liqvd Asia’s expertise would help the brand onboard new customers within the fold and narrate the Parle story in the tone, style and formats that appeal to their taste. The team at Liqvd Asia aims to deliver tangible results for Parle Confectionery by culturally embedding the offerings in the consumer’s life, occasions and celebrations, the company said in a press statement.

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