Posting daily and engaging constantly can make your brand seem active, but without evaluating results, you may not truly know what is working. Most brands fall into this pattern:
Create → post → move to the next idea.
But without pausing to analyze performance, strategy becomes guesswork. That’s where a social media audit comes in. A social media audit is a detailed check of all your social platforms to understand how your content is working and what can be improved.
At the start of October 2025, there were 5.66 billion social media user identities worldwide, underscoring the need for brands to stay relevant and competitive. The average user now spends 151 minutes per day scrolling and interacting, which is 40 minutes more than in 2015.
So, in a world where audiences are constantly consuming content, your content needs to be intentional, data-driven, and strategic.
At Liqvd Asia, we help brands do exactly that by analyzing performance patterns, audience behavior, and platform trends, then turning those insights into precise, actionable directions.
Let’s answer this directly because the question “What is a social media audit?” is one that marketers frequently search for and ask.
A social media audit is the process of reviewing and analyzing all your social media accounts to evaluate performance, brand alignment, content effectiveness, and audience behavior. It helps you understand:
In short, the purpose of a social media audit is to measure how well your social media is supporting your broader marketing goals. It also helps ensure brand consistency across platforms, maintain messaging clarity, and track ROI from campaigns.
The outcome of the audit is usually documented in a social media audit report, which outlines findings and strategic recommendations.
Most brands think they have a clear idea of what works until the data says otherwise. Conducting a social media audit helps you:
Ultimately, it ensures your social media activity drives business outcomes, not just posts for the sake of posting.
Before starting new content plans or campaigns, it’s important to review where you currently stand. Here are the key steps to conduct an effective social media audit:
Start by listing every account representing your brand. Include:
Also, check for old or unofficial accounts that may need to be removed or consolidated. You want complete visibility first before making improvements.
Next, ensure branding is consistent across platforms. Review:
If someone lands on any of your social platforms, they should instantly recognize it’s your brand without confusion.
Every platform should have its own role and purpose. Decide what success looks like. Goals may include:
| Goal | KPI Example |
| Build brand awareness | Impressions and reach |
| Increase engagement | Likes, comments, and shares |
| Drive website traffic | Click-through rate |
| Grow community | Follower growth |
Defining KPIs helps you measure where you are now and where you want to go.
Not all posts are created equal. Identify:
This will help you understand why certain content worked and how to replicate it strategically.
Look closely at your audience demographics. Review:
Your audience might not be who you think it is. This step ensures your messaging aligns with reality, not assumptions.
Your competitors are a goldmine of insights. Analyze:
This is about understanding and identifying opportunities to differentiate.
Audit your frequency:
Consistency reinforces presence and helps algorithms favor your content.
By this stage, patterns will emerge. Summarize:
This section directly shapes your social media audit report insights.
Your action plan should include:
This ensures your audit leads to progress, not just documentation.
The right tools make the audit process easier, faster, and more accurate.
| Purpose | Tools | What They Help With |
| Analytics and reporting | Google Analytics, Sprout Social, Hootsuite | Track traffic and engagement |
| Competitor research | Rival IQ, Social Blade | Benchmark performance |
| Scheduling and planning | Buffer, Later | Manage and automate posting |
| Reporting dashboards | Google Data Studio, DashThis | Create visual performance reports |
These tools simplify data collection and help your audit stay organized and measurable.
Once the audit is complete, turn insights into action:
The goal is to build an ongoing, improving, and learning strategy system.
Before presenting your findings, it’s equally important to understand what can go wrong. Here are some common mistakes to avoid when conducting a social media audit.
A strategically executed social media audit helps brands move to clarity. It identifies what resonates, what needs improvement, and where untapped opportunities lie. And when insights are documented in a structured social media audit report, your social strategy becomes intentional, aligned, and measurable.
We at Liqvd Asia help brands translate these insights into sharp, structured social media audit reports that guide strategy, execution, and measurement with focus. Social media marketing is constantly evolving. Audits ensure your brand evolves with it. If you have not reviewed your profiles in a while, now is the perfect time to schedule your next audit.
Quarterly is ideal, though fast-paced brands may choose monthly reviews.
To analyze performance and refine strategy for better engagement and outcomes.
Sprout Social, Google Analytics, Rival IQ, Buffer, and DashThis.
Profiles, performance data, branding review, competitor insights, audience analysis, and action recommendations.
