SEO and CRO are two essential components of any digital marketing strategy. While they are different in terms of their focus and goals, they can work together to drive traffic, increase conversions, and boost revenue. In this blog, we’ll explore what SEO and CRO are, and how they can be used together to achieve your business objectives.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of optimizing your website and content to rank higher in search engine results pages (SERPs). The goal of SEO is to drive organic traffic to your website from search engines like Google, Bing, and Yahoo.
SEO involves a range of techniques, including keyword research, on-page optimization, link building, and content creation. By using these techniques, you can improve the relevance and authority of your website, making it more attractive to search engines and users alike.
What is CRO?
CRO stands for Conversion Rate Optimization, which is the practice of optimizing your website to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
CRO involves a range of techniques, including A/B testing, user research, and website design. By using these techniques, you can identify the factors that are preventing visitors from converting and make changes to your website to improve conversion rates.
How we at LIQVD use SEO and CRO together to improve our clients’ rankings and conversions
While SEO and CRO have different goals, they can be used together to achieve greater results than either strategy alone. Here are some ways that LIQVD ASIA uses SEO and CRO together:
- Keyword research for both SEO and CRO
Keyword research is an essential component of both SEO and CRO. By identifying the keywords and phrases that the target audience is using to search for our clients’ products or services, we create content that is optimized for search engines and more likely to attract qualified traffic.
At the same time, we use keyword research to identify the words and phrases that are most likely to resonate with the brand’s target audience and encourage them to take action on the website. By incorporating these keywords into our website copy and calls-to-action, we improve your conversion rates.
- Use A/B testing to improve SEO and CRO
A/B testing is a powerful technique that can be used to improve both SEO and CRO. By testing different variations of our client website pages, we identify the design and content changes that have the greatest impact on both search engine rankings and conversion rates.
For example, we test different headlines, images, and calls-to-action to see which ones drive the most clicks and conversions. By using A/B testing to optimize both the website’s SEO and CRO, we achieve greater results than we would with either strategy alone.
- Optimize for user experience
Both SEO and CRO are ultimately focused on improving the user experience of website visitors. By creating a website that is easy to navigate, loads quickly, and provides relevant information and calls-to-action, it is possible to improve both your search engine rankings and your conversion rates.
By optimizing our client websites for user experience, we also improve the website’s engagement metrics, such as bounce rate and time on site, which are important factors in search engine rankings. By focusing on both SEO and CRO, we help create a website that is not only attractive to search engines but also to the target audience.
SEO and CRO are two essential components of any digital marketing strategy. While they have different goals and focus, they can work together to achieve greater results than either strategy alone. By using techniques like keyword research, A/B testing, and user experience optimization, you can improve both your website’s search engine rankings and conversion rates, driving more traffic, conversions, and revenue for your business.
If you require expertise in improving your brand’s organic performance, feel free to reach out to us and we will run a free audit for your website!