It has been evident from the past few years that online and inbound marketing has been gaining great speed and shows no sign of stopping. A number of Digital marketing agencies in India have come up and every day we hear the names of new ones. . Companies and industries understand the hold online platforms […]
LIQVD ASIA wins the digital mandate for GAIL
Its been a roller coaster ride past few months at LIQVD ASIA India with mostly upward rides. We kick-started our NCR operations from our swanky new office in Gurgaon to meet the needs of the growing digital service requirements from the capital. We were almost in the midst of putting the last hand of paint […]
KS Chakravarthy joins LIQVD ASIA as CCO
KS Chakravarthy has joined Liqvd Asia as chief creative officer (CCO). He had exited FCB Ulka in September 2014 as NCD, after a stint of six years. On the appointment, Arnab Mitra, MD and co-founder, Liqvd Asia, said, “With Chax coming in the idea is to evangelise the digital space. Not many agencies are […]
5 brands using Snapchat like a Rockstar
Snapchat has quickly become one of the most widely used mobile messaging services, the main users being teenagers and young adults. The personal touch of Snapchat is missing from every other service in its category and that’s what makes it unique! Brands are able to use this tool to connect on a one-to-one basis with […]
5 brands doing it right on Instagram!
Instagram has become one of the newest social media platforms, which allow you to post ads. However, brands used it to promote themselves in various ways before the addition of this tool. Being a completely visual based platform, brands must ensure that each post is interesting and engaging for their followers. Here are five brands, […]
The importance of ‘Strategy’ in digital marketing
The advent of various digital mediums has created a buzz amongst people and has magnified the necessity of companies to turn digital as an effective way to communicate with their target audience. Competition has created the need to stand out, to be unique, and also to be noticed. So how do you reach your target […]
Innovations that will change how you look at Social Media in 2015
Social Media is now an integral part in our lives with the growth of various social media platforms like Facebook, Twitter, Instagram and Pinterest to name a few. We have always associated Social Media with pictures, friends, followers and chats ever since its inception. Well, 2015 isn’t going to be the same with many ideas […]
The Rise and Rise of Influence Marketing
Influence Marketing has always been around, but with the growth of social media, its importance has increased considerably. Influence Marketing is a type of marketing strategy that focuses on reaching out to influencers who have an established connection with the target audience. It even makes it easy to reach out to the target audience directly. […]
Key Takeaways from #TSC2015
It was the ‘World Social Media Day’ on June 30th. I was super excited & prepared to learn & understand more into the world of social media. Right before taking a flight to Bangalore(which welcomed me with an awesome weather), enthusiasm was pumped in with the pre-buzz generated by the Team ‘The Social Conclave’. Landed […]
Concept Communication Buys Majority Stake in LIQVD Asia
Mumbai-headquartered Liqvd started operations in January 2013. Concept Communication Ltd has acquired a majority stake in Liqvd Asia, an experiential digital marketing company, for an undisclosed amount. With this, the two founding members of Liqvd Asia – Arnab Mitra and Zubin Nalawalla – along with their team of 28 will become a part of the […]