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Google Panda 4.0 Update!

Digital Industries are facing chaos these days. It’s all because of the new Google Panda 4.0 update that rolled out on 20th May 2014. As always there are many anticipated winners and losers balancing the act of keeping up the SERP competition. eBay till now has supposed to have lost its rank considerably and is […]

“Swarm” – the Foursquare’ 2.0 App or The start of New Era in “Social Check-In /Location based Networking” !!

Though this looks exciting and something very challenging but this surely is the next logical step for Foursquare, and I think it’ll be great. Mayorships, the feature that added some challenging fun to Foursquare, is leaving. Don’t worry, it’ll be heading to their new Swarm service! On Friday, Foursquare froze each and every current mayor […]

The New Ingredient in the Platter- Experiential Marketing!

Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand […]

There is Nothing Called Digital Media

The internet enables people to go from being just customers to become members of a company or co-creators in the culture surrounding a product. The consequences of this is much larger than we give it credit for – and the reason for us underestimating the potential of change is our ability to give huge measurements, […]

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