Liqvd Asia bags creative, social media mandate for Tata Shop Share Smile.
The account was bagged after a multiagency pitch to elevate brand awareness amongst Tata employees taking the creative and social media route…
Liqvd Asia has won the creative and social media mandate for Tata Shop Share Smile Social. Shop Share Smile is a program for Tata employees and the channel partners of a Tata Group company in India to avail offers from various participating Tata Group companies.
Liqvd Asia will be responsible for a comprehensive creative and social media strategy that would focus on building awareness and more engagement on the initiative brought by Tata Group. The mandate includes 360-degree social media management, maintenance and upscaling of the various social media handles and up the game of creative management.
The mandate will be handled out of Liqvd Asia’s Mumbai office.
Tanushree Radhakrishnan, chief creative officer, Liqvd Asia, said, “We are glad that the team at Tata Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”
Purnima Kathuria Bhambri, national brand strategy head, Liqvd Asia, said, “This prestigious win serves as a great testament of our strategies and services that we have been offering to our clients.”