Liqvd Asia has collaborated with beauty and personal care brand Vega for its #BeGenFree campaign.
The campaign encourages every man and woman to celebrate his or her uniqueness with its line of grooming and styling products. #BeGenFree aims to create a sense of community where fun-loving individuals can live life confidently on their own terms.
The new messaging caters to consumers who want to break free from the stereotypes and adapt every progressive attribute of all the generations in their way of being, especially in their lifestyle choices.
“We did not want to pigeonhole Vega’s audience with labels that already exist. This led to the creation of #BeGenFree, a term that creates a wider appeal for Vega. It is a diverse community that unites all such social groups under one roof,” said Anish Varghese, Chief Creative Officer, Liqvd Asia.