SEO is more than simply a marketing technique. It is a way to growth hack a business.
In our many years of exposure in the Digital Marketing industry, we have observed how SEO can drastically improve the sales of a company and, in turn, change the lives of its people for the better.
Below are 3 reasons why all businesses should have an SEO strategy in play:
1. SEO is highly cost-effective
What other marketing tactics are there that you can invest in that consistently provide returns?
When you stop paying for PPC, visibility and traffic stop as well. When you turn off a billboard advertisement, fewer people will see your brand.
SEO is undoubtedly a long-term investment. However, the biggest investments are up front. Long after you are done with implementing the SEO strategy, the effort you did will still continue to increase website traffic and rankings far into the future. In addition, you are the sole owner of the achievements.
Considering that the average Google Ads click-through rate (CTR) for all sectors is around 3%, and organic social has a CTR of about 5%, SEO has much more to offer. According to a recent report, the average click-through rate for Position 1 in organic search ranges from 29% to 43%.
The below fact makes it even more evident how cost-effective SEO is when compared to conventional marketing strategies. Take into account that 5.9 million searches are made on Google every minute. You have no other chance to reach such a sizable market made up of your target demographic at the precise moment they need you than in the search results. This couplet with the fact that the top 1 position receives up to 43% of clicks makes SEO worth considering for all businesses.
2. SEO combined with UX builds trust
If there is one thing that SEO excels at, it is creating a trusting connection between a potential client and a brand.
How, you may be wondering.
The client journey may be taken into account by an SEO strategy.
Businesses may ascertain the following with the help of SEO:
· What individuals are looking for?
· What is the purpose (intent) of the search?
· How can that search intent be matched accurately?
With that said, here are all the ways that SEO may help you establish trust:
Creating a good first impression
The moment you appear on Page 1 of the search results, people start to believe you. The common belief is that “it must be nice since Google selected it, right?” Additionally, putting effort into your SEO to further entice visitors is what helps to get those clicks.
Become a subject expert
You meet a genuine need by comprehending the demands of your target audience at various points in the buying journey and developing content tailored to those points. That and covering all aspects of what it is your audience is searching for will make you the preferred candidate when it comes time to do business.
Increase time on site
Once you have got a good audience base, you should work towards increasing the time they spend on the website. You can do this by tweaking call-to-actions, or guiding the users to relevant pages related to the pages they first land on. This also is what helps the users to convert.
Businesses might rely on SEO to help them succeed if they don’t know how to build high-quality websites and resources. Google’s Search Quality Rater Guidelines are one example of this. If you’ve read the guidelines, you already know how important Google finds trust to be.
Businesses may understand these rules and build more reliable websites with the aid of SEO, which can even lead to a good online reputation of the brand.
3. SEO Uncovers New Opportunities
A high-quality SEO campaign will constantly find a way to unearth and take advantage of fresh chances for companies to not just be seen but also shine.
An SEO strategy involves the team to be completely immersed in the brand in order to provide great SEO to clients. By knowing the business inside and out, SEO can help by giving the brand recommendations on what markets, keywords, locations, or age groups they can target or expand into.
Since people working in SEO have access to tools that give insights on what people are searching for, along with constant competitor research and data analysis, SEO can provide a business with several opportunities that were never imagined before.
SEO is a purposeful, data-driven strategy to improve the caliber of your company’s digital marketing and the visibility it receives. It is worthwhile to invest the time in study since SEO benefits can only benefit your company. SEO requires extensive, thoughtful analysis and is a challenging, constantly evolving field of digital marketing.
This makes it difficult to do SEO for a business without a dedicated team. If you are looking to have SEO done for your brand, and want a team of SEO veterans that know the industry like the back of their hand, get in touch with us now.