LIQVD ASIA: the company where everybody is an Artist in a Suit

fb_zero You may have not met anybody like us. No! not because it's difficult to find our type...but it's gotta do a lot with your own perspective of the left & the right brain and very little about us, honestly. This world has made a format a very very long time ago & made us believe in it. That creative people can't be good at logic & if you are logically strong then you mustn't have a creative bone in your body....

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Liqvd Asia Selected Agency On Record For All Five GBTL Brands

Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary of Grasim Industries (a part of the Aditya Birla Group), was acquired by Mumbai-based Donear Group in August last year. Liqvd Asia has already started...

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Legrand presents web-series ‘The Good Vibes’ on Sony LIV

Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia speak about their joint efforts to build brand awareness and create long-term impact for young consumers through the launch of a new web series, The Good Vibes For most brands functioning in the Business-2-Business (B2B) space, traditional marketing communications often take a backseat, since fellow businesses are their primary customers. However, one brand that has realised the importance of reaching out to...

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ZEE Media’s news channels award its creative mandate to LIQVD ASIA

fb_zeroLIQVD ASIA, a marketing communications agency has won the creative mandate of most part of Zee Media Corporation Limited (ZMCL) channels that include their 8 new channels like Zee News, Wion etc. This was a multi-agency pitch and was conducted over a period of 2 months. The mandate for LIQVD ASIA is to manage the integrated creative mandate for 8 of 14 channels including Zee News & WION. Mehraj Dube, Vice President, ZMCL, "With our strong focus on enhancing viewers’ experience,...

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Decoding the Facebook Algorithm Bomb!

fb_zeroIt all began with three simple words - "Time well spent" Numerous studies have tried to explore the relation between time spent on social media and its effect on the user's mental health. Facebook conducted a few research programs with universities and found that time spent connecting with friends and family on social media leads to happiness while passive content browsing, even though it may be entertaining or informative, is not as good. As Mark Zuckerberg wrote an...

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Dinesh Swamy joins as Chief Creative Officer, India

dinesh-swamy-190x203-revised-1LIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy's last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, "I am delighted to welcome Dinesh on board. Dinesh has an exceptional and widespread understanding of the digital creative process and has a genuine yearning to take on larger responsibilities...

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LIQVD ASIA assigned digital duties for Essel Group’s Living Foodz

client-win-bannersLIQVD ASIA has been appointed as the Digital Partner for Living Foodz, India's premium lifestyle channel. As part of the mandate, LIQVD ASIA will now handle the digital and social media duties for the channel. Commenting on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD ASIA for our digital mandate. They bring strong expertise, creativity and consumer insights in this space. Social Media is a key consumer couch point for Living...

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The Smart Bidding Strategy For The Smart Marketer

Advertising in the digital universe requires the expertise of smart marketing pilots. Do you know what goes on in a pilot’s mind before every ad takes-off to make an impact out there? The answer is Returns and Great Experiences. Bidding Strategy is the power-booster, which will help smart marketing pilots to achieve this. Presenting four important pointers to help you in your bidding strategy, and maximize your returns and deliver great experiences. 1. Volume-based Optimization To Get Incremental Value Keywords have levels of...

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LIQVD ASIA Wins 10 Foxglove Awards. And Many Hearts.

The belief to do something that’s never been done before, and the gumption to actually make that happen - has brought us big results! The year is 2015. Most of the large agencies are already dominating traditional awards. Many new agencies have begun operations; some in this year, and some earlier. Can these new agencies establish creative supremacy without losing emphasis on business effectiveness? Enter Foxglove Awards – the Afaqs! event that gives agencies less than 12-years old the opportunity...

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LIQVD ASIA wins Premier Futsal’s digital mandate

forliqvd_websitePremier Futsal, the multi-national global Futsal league based out of India has appointed Liqvd Asia to manage its digital duties. Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj and Nithyashree Subban and is backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. Iconic ex-superstar footballer, Luis Figo is the company president and Falcao, known as the ‘Pele of Futsal,’ is the vice-president. Indian cricket team captain Virat Kohli...

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