{"id":23,"date":"2013-05-10T13:38:47","date_gmt":"2013-05-10T13:38:47","guid":{"rendered":"https:\/\/liqvd.asia\/blog\/?p=23"},"modified":"2020-04-06T10:45:27","modified_gmt":"2020-04-06T10:45:27","slug":"the-new-ingredient-in-the-platter-experiential-marketing","status":"publish","type":"post","link":"https:\/\/liqvd.asia\/future\/the-new-ingredient-in-the-platter-experiential-marketing\/","title":{"rendered":"The New Ingredient in the Platter- Experiential Marketing!"},"content":{"rendered":"<div style=\"text-align: justify;\">Wikipedia defines advertisement as \u201cAdvertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.\u201d In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand or product.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align: justify;\">Different medium have evolved over the period of time to support advertising. Right from print medium to electronic medium to Ooh to Digital medium. Each and every medium has proved to be a threshold for advertising and have fueled the development and progress of new techniques and strategy in the sphere of advertising. Experiential Marketing is the evolution and extension of brand experiences beyond traditional advertising and promotion.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">The new entrant in the field of promotion and propagation as mentioned above is \u2018Experiential Marketing\u2019 and it is the most relevant form of marketing allowing to build the connect with the consumers where they can touch and feel a product, thus segregating a brand from the clutter. Experiential marketing allows a consumer to use all his five senses which in turn propel the consume to make that all important purchase. For instance in the recent Kumbh Mela Vodafone gave out headphones embedded with religious music it not only protected devotees from extreme temperature but also promoted value added services of Vodafone. The sole objective of the campaign was to add powerful recall value within the measurable parameters.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Now is the era where it has become a necessity to understand the psychic of the client and consumers. It\u2019s important to get into the shoes of the consumer and come up with some extraordinary concept like that of LifeBuoy roti impressions in the Kumbh Mela. Again it\u2019s all about selling experience, memorable communication and real interactivity with the brand and its product. As per a survey approx 64% consumers prefers effective experiential marketing and 89% finds it more personal than the traditional form of advertising. This shows a shifts in the focus of the consumer from what it was back in 90\u2019s where brand competition was not much and consumers were not that brand conscious either. Every decade can be categorized categorically like 1990\u2019s was an intrusive advertising decade, followed by interactive mode of communication in 2000 and 2010 can be addressed as utility based advertising which is based on data reliability. But one thing which had been missing in all the 1990\u2019s and 2000 was the feel and the experience which has now been taken care through Experiential Marketing.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n<p><a title=\"Digital Marketing Agency\" href=\"https:\/\/liqvd.asia\/\">LIQVD<\/a> is the catalyst in bringing a steady growth in the experiential marketing and fill the gap which has been there for so long. LIQVD is a pool of resources and relies on the strength of right technique, practical thinking and talent. The entire team is compassionate about experiential marketing and creatively passionate about building a relevant, memorable and different relation between the consumer and the brand.<\/p>\n<\/div>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Wikipedia defines advertisement as \u201cAdvertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.\u201d In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[69,86,163,162,164,165],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Ingredient in the Platter- Experiential Marketing! - Liqvd Asia<\/title>\n<meta name=\"description\" content=\"Experiential Marketing is the evolution and extension of brand experiences beyond traditional advertising and promotion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liqvd.asia\/future\/the-new-ingredient-in-the-platter-experiential-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Ingredient in the Platter- Experiential Marketing! - Liqvd Asia\" \/>\n<meta property=\"og:description\" content=\"Experiential Marketing is the evolution and extension of brand experiences beyond traditional advertising and promotion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liqvd.asia\/future\/the-new-ingredient-in-the-platter-experiential-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Liqvd Asia\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-10T13:38:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-06T10:45:27+00:00\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/liqvd.asia\/future\/the-new-ingredient-in-the-platter-experiential-marketing\/\",\"url\":\"https:\/\/liqvd.asia\/future\/the-new-ingredient-in-the-platter-experiential-marketing\/\",\"name\":\"The New Ingredient in the Platter- Experiential Marketing! 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