{"id":1850,"date":"2022-11-07T06:46:15","date_gmt":"2022-11-07T06:46:15","guid":{"rendered":"https:\/\/liqvd.asia\/blog\/?p=1850"},"modified":"2024-01-31T12:33:20","modified_gmt":"2024-01-31T12:33:20","slug":"liqvd-asia-lands-go-firsts-creative-mandate","status":"publish","type":"post","link":"https:\/\/liqvd.asia\/future\/liqvd-asia-lands-go-firsts-creative-mandate\/","title":{"rendered":"Liqvd Asia lands Go First&#8217;s creative mandate"},"content":{"rendered":"\n<p>Liqvd Asia has won the mainline and digital creative mandate of Go First (formerly Go Air). The account was won following a multi-agency pitch.&nbsp;<\/p>\n\n\n\n<p>The agency has been tasked to make Go First an airline of choice for regular fliers.<\/p>\n\n\n\n<p>Kaushik Khona, chief executive officer, Go First, said, &#8220;We are happy to on-board Liqvd Asia as our creative communications agency. Digital and ATL-led creative communication is a key focus area for Go First. We are happy to partner with Liqvd Asia to help us drive engagement with our passengers and stakeholders across digital and other marketing media\/platforms like print, OOH, radio and the like. During our detailed evaluation process, Liqvd Asia demonstrated key attributes including sharp insights and data-led approach which we believe will add value to Go First\u2019s creative communication roadmap. <br><br>We are certain that the strength and experience the whole team at Liqvd Asia has at using consumer insights and category-defying creativity will help us in establishing the right consumer connect. We look forward to partnering with Liqvd Asia in our efforts to provide a holistic and innovative communication experience to our passengers.\u201d<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a class=\"read_article\" target=\"_blank\" href=\"https:\/\/www.campaignindia.in\/article\/liqvd-asia-lands-go-firsts-creative-mandate\/475749\" style=\"width: fit-content; font-family: 'Plus Jakarta Sans'; font-style: normal; font-weight: 400; font-size: 16px; line-height: 140%; color: #fff; padding: 16px 40px; border: 0.5px solid #fff; border-radius: 40px; text-decoration: none;\" rel=\"noopener\">\n    <span>Read Entire Coverage<\/span>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Liqvd Asia has won the mainline and digital creative mandate of Go First (formerly Go Air). The account was won following a multi-agency pitch.&nbsp; The agency has been tasked to make Go First an airline of choice for regular fliers. Kaushik Khona, chief executive officer, Go First, said, &#8220;We are happy to on-board Liqvd Asia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liqvd Asia lands Go First&#039;s creative mandate - Liqvd Asia<\/title>\n<meta name=\"description\" content=\"Liqvd Asia has won the mainline and digital creative mandate of Go First (formerly Go Air). The account was won following a multi-agency pitch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campaignindia.in\/article\/liqvd-asia-lands-go-firsts-creative-mandate\/475749\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liqvd Asia lands Go First&#039;s creative mandate - Liqvd Asia\" \/>\n<meta property=\"og:description\" content=\"Liqvd Asia has won the mainline and digital creative mandate of Go First (formerly Go Air). 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