{"id":1843,"date":"2022-11-07T06:38:27","date_gmt":"2022-11-07T06:38:27","guid":{"rendered":"https:\/\/liqvd.asia\/blog\/?p=1843"},"modified":"2024-01-31T12:31:45","modified_gmt":"2024-01-31T12:31:45","slug":"liqvd-asia-bags-digital-mandate-for-parle-confectionery","status":"publish","type":"post","link":"https:\/\/liqvd.asia\/future\/liqvd-asia-bags-digital-mandate-for-parle-confectionery\/","title":{"rendered":"Liqvd Asia bags digital mandate for Parle Confectionery"},"content":{"rendered":"\n<p>Parle Products has entrusted Liqvd Asia with the digital communications for all of its iconic confectionery brands &#8212; Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others.<br><br>As part of its responsibilities, Liqvd Asia will focus on the brand\u2019s growth by creating relevant engagement opportunities and immersive interactions with teenagers and kids in India.<br><br>Liqvd Asia\u2019s expertise would help the brand onboard new customers within the fold and narrate the Parle story in the tone, style and formats that appeal to their taste. The team at Liqvd Asia aims to deliver tangible results for Parle Confectionery by culturally embedding the offerings in the consumer\u2019s life, occasions and celebrations, the company said in a press statement.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a class=\"read_article\" target=\"_blank\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/news\/the-pitch-report\/liqvd-asia-bags-digital-mandate-for-parle-confectionery\/90588271\" style=\"width: fit-content; font-family: 'Plus Jakarta Sans'; font-style: normal; font-weight: 400; font-size: 16px; line-height: 140%; color: #fff; padding: 16px 40px; border: 0.5px solid #fff; border-radius: 40px; text-decoration: none;\" rel=\"noopener\">\n    <span>Read Entire Coverage<\/span>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Parle Products has entrusted Liqvd Asia with the digital communications for all of its iconic confectionery brands &#8212; Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others. As part of its responsibilities, Liqvd Asia will focus on the brand\u2019s growth by creating relevant engagement opportunities and immersive interactions with teenagers and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liqvd Asia bags digital mandate for Parle Confectionery - Liqvd Asia<\/title>\n<meta name=\"description\" content=\"Liqvd Asia\u2019s expertise would help the brand onboard new customers within the fold and narrate the Parle story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/news\/the-pitch-report\/liqvd-asia-bags-digital-mandate-for-parle-confectionery\/90588271\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liqvd Asia bags digital mandate for Parle Confectionery - 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