Liqvd Asia Selected Agency On Record For All Five GBTL Brands

Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary of Grasim Industries (a part of the Aditya Birla Group), was acquired by Mumbai-based Donear Group in August last year. Liqvd Asia has already started...

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Movies go #Digital on Twitter !!

Digital ‘Presence’ has become mandatory to create a strong loyal consumer base globally. This presence can be direct or indirect depending upon the strategy adopted by the company. Digital Marketing Training Institute (DMTI) has proved how a simple conversation can actually be a trending topic on Twitter, with 5lacs+ Impression. It was just simple hashtag #ReplaceMovieNameWithDigital, which took over biggies like Lays: #DesiHappiness; Toyoto: #ToyotaWave; Mass Running since 2010. #InAParallelUniverse; OLXIndia: #IndiaNo1; ArvindKejriwal: #1CroreAAPians Visa: #In6SecondsYouCan & many more.. The point to be made here, is how every single...

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