Liqvd Asia Selected Agency On Record For All Five GBTL Brands

Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary of Grasim Industries (a part of the Aditya Birla Group), was acquired by Mumbai-based Donear Group in August last year. Liqvd Asia has already started...

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ZEE Media’s news channels award its creative mandate to LIQVD ASIA

fb_zeroLIQVD ASIA, a marketing communications agency has won the creative mandate of most part of Zee Media Corporation Limited (ZMCL) channels that include their 8 new channels like Zee News, Wion etc. This was a multi-agency pitch and was conducted over a period of 2 months. The mandate for LIQVD ASIA is to manage the integrated creative mandate for 8 of 14 channels including Zee News & WION. Mehraj Dube, Vice President, ZMCL, "With our strong focus on enhancing viewers’ experience,...

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Dinesh Swamy joins as Chief Creative Officer, India

dinesh-swamy-190x203-revised-1LIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy's last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, "I am delighted to welcome Dinesh on board. Dinesh has an exceptional and widespread understanding of the digital creative process and has a genuine yearning to take on larger responsibilities...

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LIQVD ASIA assigned digital duties for Essel Group’s Living Foodz

client-win-bannersLIQVD ASIA has been appointed as the Digital Partner for Living Foodz, India's premium lifestyle channel. As part of the mandate, LIQVD ASIA will now handle the digital and social media duties for the channel. Commenting on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD ASIA for our digital mandate. They bring strong expertise, creativity and consumer insights in this space. Social Media is a key consumer couch point for Living...

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LIQVD ASIA wins Premier Futsal’s digital mandate

forliqvd_websitePremier Futsal, the multi-national global Futsal league based out of India has appointed Liqvd Asia to manage its digital duties. Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj and Nithyashree Subban and is backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. Iconic ex-superstar footballer, Luis Figo is the company president and Falcao, known as the ‘Pele of Futsal,’ is the vice-president. Indian cricket team captain Virat Kohli...

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LIQVD ASIA wins the digital mandate for GAIL

Its been a roller coaster ride past few months at LIQVD ASIA India with mostly upward rides. We kick-started our NCR operations from our swanky new office in Gurgaon to meet the needs of the growing digital service requirements from the capital.
We were almost in the midst of putting the last hand of paint in the office when we received news of GAIL looking for digital agencies. We immediately made headway in this multi-agency pitch. The pitch for Social...

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KS Chakravarthy joins LIQVD ASIA as CCO

  KS Chakravarthy has joined Liqvd Asia as chief creative officer. He had exited FCB Ulka in September 2014 as NCD, after a stint of six years.
On the appointment, Arnab Mitra, MD and co-founder, Liqvd Asia, said, "With Chax coming in the idea is to evangelise the digital space. Not many agencies are focusing on creating brands through digital. He's an iconic personality in advertising and his role to evangelise digital."
Mitra confirmed that while Chakravarthy has been associated with Liqvd...

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