Liqvd Asia Selected Agency On Record For All Five GBTL Brands

Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary of Grasim Industries (a part of the Aditya Birla Group), was acquired by Mumbai-based Donear Group in August last year. Liqvd Asia has already started...

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Legrand presents web-series ‘The Good Vibes’ on Sony LIV

Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia speak about their joint efforts to build brand awareness and create long-term impact for young consumers through the launch of a new web series, The Good Vibes For most brands functioning in the Business-2-Business (B2B) space, traditional marketing communications often take a backseat, since fellow businesses are their primary customers. However, one brand that has realised the importance of reaching out to...

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Dinesh Swamy joins as Chief Creative Officer, India

dinesh-swamy-190x203-revised-1LIQVD ASIA, a digital super-charged marketing communications agency, has appointed Dinesh Swamy as its Chief Creative Officer for the India market. Swamy's last stint was with Sapient Razorfish , where he spent a little over 2 years with the agency. Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, "I am delighted to welcome Dinesh on board. Dinesh has an exceptional and widespread understanding of the digital creative process and has a genuine yearning to take on larger responsibilities...

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LIQVD ASIA assigned digital duties for Essel Group’s Living Foodz

client-win-bannersLIQVD ASIA has been appointed as the Digital Partner for Living Foodz, India's premium lifestyle channel. As part of the mandate, LIQVD ASIA will now handle the digital and social media duties for the channel. Commenting on the appointment, Amit Nair, Business Head- Living Foodz, said, “Living Foodz is excited to partner with LIQVD ASIA for our digital mandate. They bring strong expertise, creativity and consumer insights in this space. Social Media is a key consumer couch point for Living...

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The Smart Bidding Strategy For The Smart Marketer

Advertising in the digital universe requires the expertise of smart marketing pilots. Do you know what goes on in a pilot’s mind before every ad takes-off to make an impact out there? The answer is Returns and Great Experiences. Bidding Strategy is the power-booster, which will help smart marketing pilots to achieve this. Presenting four important pointers to help you in your bidding strategy, and maximize your returns and deliver great experiences. 1. Volume-based Optimization To Get Incremental Value Keywords have levels of...

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LIQVD ASIA Wins 10 Foxglove Awards. And Many Hearts.

The belief to do something that’s never been done before, and the gumption to actually make that happen - has brought us big results! The year is 2015. Most of the large agencies are already dominating traditional awards. Many new agencies have begun operations; some in this year, and some earlier. Can these new agencies establish creative supremacy without losing emphasis on business effectiveness? Enter Foxglove Awards – the Afaqs! event that gives agencies less than 12-years old the opportunity...

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LIQVD ASIA wins Premier Futsal’s digital mandate

forliqvd_websitePremier Futsal, the multi-national global Futsal league based out of India has appointed Liqvd Asia to manage its digital duties. Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj and Nithyashree Subban and is backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. Iconic ex-superstar footballer, Luis Figo is the company president and Falcao, known as the ‘Pele of Futsal,’ is the vice-president. Indian cricket team captain Virat Kohli...

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Rentickle.com brings on board LIQVD ASIA as its digital performance agency

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LIQVD ASIA has bagged the digital performance marketing mandate for rentickle.com. Rentickle.com is a lifestyle rental shop which provides furniture, appliance, and other home furnishing products. LIQVD ASIA will be working with the founders and the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece through various digital marketing channels.

Commenting on the development, Vineet Chawla and Amit Sodhi, co- Founders, renticke.com, said, “We have ambitious plans for rentickle.com. I am happy to have LIQVD ASIA on board to help us in building our brand online. The team at LA is a young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”

Arnab Mitra, founder and managing director, LIQVD ASIA, said, “Rentickle.com is a fascinating product and I am really excited to work with a brand which is bold in its offering and has a huge potential with the increasingly growing migrant working community in some of the key markets of the country. This is our first such association with a start-up of this nature and we like the aggressive approach of the founders. Hopefully, together we will be catering to a lot more needs of common people of our country.”

As published in ETBrandEquity.com on November 21, 2016 –http://bit.ly/2gOr0mZ 

Picture source: ThinkStock

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What’s changed, what’s the same? Digital marketing vs. Traditional marketing:

  While digital advertising agencies and traditional advertising companies may seem to work towards the same goal, their manner of doing so is vastly different. Marketing has been one of the age old practices of businesses as it is the best way to spread awareness about your company and products. While advertising on traditional platforms such as print, radio and television is still very much in practice, we are seeing a gradual shift of focus from traditional advertising to digital advertising....

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