LIQVD ASIA: the company where everybody is an Artist in a Suit

fb_zero You may have not met anybody like us. No! not because it's difficult to find our type...but it's gotta do a lot with your own perspective of the left & the right brain and very little about us, honestly. This world has made a format a very very long time ago & made us believe in it. That creative people can't be good at logic & if you are logically strong then you mustn't have a creative bone in your body....

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Liqvd Asia Selected Agency On Record For All Five GBTL Brands

Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary of Grasim Industries (a part of the Aditya Birla Group), was acquired by Mumbai-based Donear Group in August last year. Liqvd Asia has already started...

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Legrand presents web-series ‘The Good Vibes’ on Sony LIV

Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia speak about their joint efforts to build brand awareness and create long-term impact for young consumers through the launch of a new web series, The Good Vibes For most brands functioning in the Business-2-Business (B2B) space, traditional marketing communications often take a backseat, since fellow businesses are their primary customers. However, one brand that has realised the importance of reaching out to...

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Decoding the Facebook Algorithm Bomb!

fb_zeroIt all began with three simple words - "Time well spent" Numerous studies have tried to explore the relation between time spent on social media and its effect on the user's mental health. Facebook conducted a few research programs with universities and found that time spent connecting with friends and family on social media leads to happiness while passive content browsing, even though it may be entertaining or informative, is not as good. As Mark Zuckerberg wrote an...

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LinkedIn just redesigned its profile pages

LinkedIn just redesigned its profile pages with a new image-centric layout — but only Paid users got the new look as of now and would come for all users soon.. ‎ It's like following the footsteps of Facebook, Twitter, and Google+, LinkedIn’s new profiles feature cover photos, cleaner typography, and larger profile pictures..‎ More info soon.. check out the ‎grab below of the Custom image page which can be accessed here @ Read More »

How Swift will change the way a Developer designs the application…

Though there are ample of articles available on Internet after the announcement from APPLE yesterday @ #WWDC and yes lot of developers have taken it as a Positive shift and we are also sure that it would add lot of swiftness in the way they program and also would help in creating some easy effects that was way too difficult earlier and yes much quicker!



So what is Swift all about, Swift is a scripting language which comes with...

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Twitter Fonts Update, replaces Helvetica Neue to Gotham Narrow SSm

This morning was little different for regular twitteraties who surf Twitter through web. Twitter changed its primary web font for user profiles to a sleeker and narrower look. The new font is Gotham Narrow SSm which was Helvetica Neue earlier.
Though there is no blog update on the same but there is a tweet from official @Support account which confirms the same -
Twitter's mobile web interface on smartphones and tablets continues to use Helvetica Neue, Arial or the...

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Facebook Feature for the Page Admins: Know who posted!

After the 10th Birthday Celebration, Facebook has come up with a new feature for the page admins! This morning a new message flashed on Facebook Pages that says “Starting on February 20, the names of admins will show next to their posts and comments. This will be visible to anyone with an admin role on your Page.” The “Learn More” link takes you to the Help Center Page titled “If multiple people help manage my Page, how can I...

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Run FB Contests Again Without 3rd Party Apps!

Facebook announced few hours back in a blog post that businesses now no longer need to use third-party apps and custom landing pages to run promotions and contests. This modification or rather reversal of the original Facebook guideline of prohibiting any business page to run contests on their timeline will take us back to a couple of years when brands would freely and spontaneously hold contests without taking the effort of building 3rd party apps. The compulsion of a landing page then, had...

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The New Ingredient in the Platter- Experiential Marketing!

Wikipedia defines advertisement as “Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.” In the layman language advertising is mode for spreading awareness amongst the masses for a particular brand or product.
 
Different medium have evolved over the period of time to support advertising. Right from print medium to electronic...

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