Liqvd Asia Selected Agency On Record For All Five GBTL Brands

Digital marketing agency Liqvd Asia has won the duties for the five brands under home-grown textile brand GBTL (formerly known Grasim Bhiwani Textiles Ltd). The brands that the agency will be handling are Donear, Grado, Graviera, D’cot and NXG. The account was won after a multi-agency pitch. GBTL, which was the poly-viscose suiting fabrics subsidiary of Grasim Industries (a part of the Aditya Birla Group), was acquired by Mumbai-based Donear Group in August last year. Liqvd Asia has already started...

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