LIQVD ASIA wins the digital mandate for GAIL

Its been a roller coaster ride past few months at LIQVD ASIA India with mostly upward rides. We kick-started our NCR operations from our swanky new office in Gurgaon to meet the needs of the growing digital service requirements from the capital.
We were almost in the midst of putting the last hand of paint in the office when we received news of GAIL looking for digital agencies. We immediately made headway in this multi-agency pitch. The pitch for Social...

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How to Setup a Social Media Workforce?

Over the past 5 years, we’ve seenhundreds of Social Media agencies and Social Media departments within corporate emerge in commerce space. Setting up a social media agency perhaps, maybe one of the simplest business ides – A computer, a fairly decent marketing knowledge with working knowledge of social media sites, and presto you’ve begun!

True, many agencies would have come to existence this way, but the functioning of a social media...

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Run FB Contests Again Without 3rd Party Apps!

Facebook announced few hours back in a blog post that businesses now no longer need to use third-party apps and custom landing pages to run promotions and contests. This modification or rather reversal of the original Facebook guideline of prohibiting any business page to run contests on their timeline will take us back to a couple of years when brands would freely and spontaneously hold contests without taking the effort of building 3rd party apps. The compulsion of a landing page then, had...

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Should You Continue With ‘Likes’?

Circa 2009, India - As a social media marketeer, yours truly like the handful of us then, realised the importance of Facebook ads as a key input on social media strategy. We were tracking brand fan pages from the West and following best practices to acquire more fans on our pages. Of course by then we knew Facebook ads were pushing the fan count up the ladder for most global brands. In India, we were...

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